In the world of wine, first impressions matter as much as the contents of the bottle itself. The introduction to the captivating realm of wine label narrative design sets the stage for a journey into a realm where aesthetics and storytelling seamlessly converge. It’s a realm where the rich history of winemaking, the unique personality […]
Author Archive | Jeremy Dawes
Designing Labels for Different Wine Varietals
Wine label design is an artful and strategic endeavour that plays a pivotal role in the wine industry. It’s not just about creating an aesthetically pleasing sticker to slap on a bottle; it’s a powerful tool for conveying information, setting expectations, and telling a story about the wine inside. In the competitive world of wine, […]
The Art of Wine Label Design: A Look at Creative Concepts
Some inspiration for your wine label’s design Are you planning to give away a nice bottle of wine for your next party in Sydney? You’ve already decided if it’s red or white, imported or homegrown. The next thing for you to consider is wine label design. Believe it or not, it plays a big role […]
Wine Label Design Tips for Small Wineries and Vineyards
How to design compelling and meaningful wine labels The Australian government considers wine one of the most famous souvenirs in the country. Whether you’re commemorating a trip or an occasion, wine with customised labels can be a good giveaway. The Wine Industry in Australia Hunter Valley is one of the most popular and oldest wine […]
Innovative Printing Techniques for Wine Labels: Foil Stamping, Embossing, and more
Wine labels serve as the face of a bottle, captivating consumers and conveying the essence of the wine within. As the wine industry becomes increasingly competitive, winemakers and vineyards are seeking innovative ways to differentiate their products and leave a lasting impression on consumers. This has led to a rising demand for unique and eye-catching […]
Artistic Inspiration: Wine Label Design from the World of Fine Art
Wine label design has long been recognised as an essential aspect of the winemaking industry. It serves as a visual representation of the wine’s character, history, and unique qualities. However, beyond its practical function, wine label design has evolved into an artistic medium in its own right, drawing inspiration from the world of fine art. […]
Exploring Regional Influences in Wine Label Design: A Global Perspective
The art of wine label design plays a crucial role in the wine industry, serving as a visual gateway to the world of wine for consumers. Wine labels not only convey essential information about the product but also act as a powerful marketing tool, capturing attention and influencing purchasing decisions. However, beyond their functional and […]
The Psychology of Wine Labelling: How to Use Colour and Typography to Influence Buyers
How does the use of colour and typography in wine labelling influence buyers? Wine has received the greatest number of research interest out of all the food and beverages in the market. A number of these studies are on the psychology of wine labelling and how colour and typography influence buyers. A study revealed that […]
5 Creative Ways to Personalise Your Wine Labels for Special Occasions
Wine is a common gift. It’s practical, easy to find, and works for most occasions. But when the label is plain or generic, the gesture often gets overlooked or forgotten. This is a problem when you want the gift to mean something. A bottle handed over at a wedding, farewell, or birthday should feel like […]
Corporate Wine Gifts: A guide to impressing clients and colleagues
Get corporate wine gifts that elicit the most positive response from your recipients. Receiving a physical gift elicits positive feelings from the recipient. It triggers the Endowment Effect, an event where a person puts value on a thing they own. It puts an emotional or symbolic significance to the item and its giver. In effect, […]
