How to design compelling and meaningful wine labels
The Australian government considers wine one of the most famous souvenirs in the country. Whether you’re commemorating a trip or an occasion, wine with customised labels can be a good giveaway.
The Wine Industry in Australia
Hunter Valley is one of the most popular and oldest wine regions in the country, while Australia is the fifth biggest nation when it comes to wine production. The country just comes behind some of the world’s most popular wine-producing countries in the world like France, Spain, and Italy. But with more and more cellars and wineries opening up to the public, how can anyone’s bottle stand out from the clutter? The answer is a good label design.
5 Wine Label Design Tips for Small Wineries and Vineyards
According to a study, 64% of consumers will try a new product because of the packaging. The same study further notes that another 41% will repurchase that new product just because of the design.
When it comes to wine, the same findings may also be applied. This is especially important for small wineries and vineyards. Allotting time and thought to the wine label is a must. It can dictate the popularity and success of a bottle.
Below is a quick rundown of wine label design tips to consider.
1. Consider personalised wine label designs.
One of the top tips for grabbing a consumer’s attention is via personalised wine label designs. There are various designs that can be considered for different occasions.
Personalised wine label designs have also started to keep up with what’s trending in the world of design. Whether it’s humorous or funky designs you’re looking for, the right wine label design company can surely do it for you.
In fact, technology has also kept up with the times. Digital printing has been the buzzword for the longest time because of the many options available when it comes to customisation.
So, when it comes to wine label design, make sure to find the right company that can fulfil the vision for a personalised wine label.
2. Make it a tactile experience.
Opening a wine bottle is a journey in itself. From the popping of the cork to the sound that the pouring wine makes, it’s surely a feast for the senses.
Why not start the tactile experience with the label? It’s the first thing that consumers will notice, so better take it up a notch.
Use different textures and elements that potential customers can touch and feel for themselves. Consider embossing or even adding gold stamps to the label.
Why not finish it all off with a coat of varnish? A lovely sheen to the label is a good way to catch a consumer’s eyesight.
The bottom line is that a well-executed tactile wine label can give a luxurious feel to the wine bottle.
3. Check out unique die-cut designs.
Feel free to veer away from the usual square shape of wine labels. There’s nothing eye-catching with a simple square die cut.
Why not go for a diamond-shaped label? If this is too adventurous, simply cut some of the sides off and make a triangle label.
Another good route is to go back to the story of the wine. Was there a river or any body of water near the vineyard that impacted the taste of the wine? If so, a die-cut design that mimics the flow of water may be more appropriate for your wine bottle.
For wineries that rely on legacy, consider rendering the shape of the label to the family’s emblem. This can emanate a certain type of poise and elegance.
As for the shape of the wine label, a good tip is to think outside of the box.
4. Play around with foiling.
A certain type of elegance is always associated with wineries. Whether it’s from the heart of the Hunter Valley or anywhere in Sydney, most of the time, wines exude sophistication.
There’s no better way to project this sophistication and elegance than using foiling on the wine label. Foiled labels will definitely stand out because it is a distinct finish.
It does a good job of catching the light and makes the label reflective – a great attention-grabbing technique. When it comes to foiling, check in with your preferred supplier.
There are usually two types of foiling depending on the type of look that the winery wants to achieve; they are commonly known as hot foil and cold foil.
Nowadays, some label design companies can also offer no foil at all. The metallic effect is achieved by using a metalised material instead.
5. Experiment with the label’s finish.
Most wineries will focus on the details on the label itself. This makes sense because that’s exactly what people see. However, the label’s finish is also an aspect that needs full attention too. It can even make or break the overall design.
The most common types of finishes are matte and glossy. These are achieved by either coating or a lamination.
There’s also the option of using both finishes on different parts of the label. This must be done strategically; otherwise, the label may look less cohesive.
Yes, the finish will help protect the wine label and ensure all details can withstand the wine bottle’s environment. But no one should overlook the aesthetic contribution of this design component too.
Choose Wine Design for the best personalised wine labels in the Hunter Valley Region.
We have a wide selection of wine label designs for any occasion. Whether it’s a family milestone celebration or a corporate event, we have the proper design for you.