Author Archive | Jeremy Dawes

Wine Label Design Dos and Don’ts

Customers often decide within seconds when browsing wine shelves. A label that’s difficult to read, visually overwhelming, or lacking a clear message can cost a sale. Even high-quality wine may be overlooked if the label doesn’t stand out. A weak label affects more than just sales. It reduces brand recall, weakens credibility, and may lead […]

Continue Reading

The Future of Personalisation in the Wine Industry

In a world where consumers increasingly seek unique and personalised experiences, the wine industry finds itself at the intersection of tradition and innovation. As digital technologies continue to reshape consumer expectations, wineries and retailers are embracing the challenge of delivering personalised experiences that resonate with individual preferences. This paradigm shift towards personalisation is not just […]

Continue Reading

Corporate Wine Bottles – Beyond Gifting, Building Relationships

Looking for the perfect way to show your appreciation to clients and partners can be a struggle. The significance of gestures for your clients and business partners transcends mere transactions, delving into the realm of relationship-building. One such sophisticated avenue lies in the art of corporate wine bottles, extending beyond the conventional realm of gifting. […]

Continue Reading

Wine Label Regulations: A Guide for Winemakers

Australia boasts a thriving wine industry, with winemakers meticulously crafting distinct flavours that reflect the country’s diverse terroir. The significance of wine label regulations cannot be overstated, as these labels serve as a vital means of communication between winemakers and consumers. In this guide, we delve into the intricate web of regulations that govern wine […]

Continue Reading

How Wine Labels Are Designed and Printed

Wine labels are essential in identifying the wine and communicating its key details, such as origin, vintage, and variety. The process of creating these labels combines artistry, technical precision, and adherence to legal requirements.  This detailed process ensures the final product aligns with the wine’s brand identity and regulatory standards.  Here is an in-depth look […]

Continue Reading

Designing Labels for Different Wine Varietals

Wine label design is an artful and strategic endeavour that plays a pivotal role in the wine industry. It’s not just about creating an aesthetically pleasing sticker to slap on a bottle; it’s a powerful tool for conveying information, setting expectations, and telling a story about the wine inside. In the competitive world of wine, […]

Continue Reading