Tips to consider when designing your customised wine label
Personalised wine bottles can have labels similar to typical store-bought wine bottles. Or, you can get a little creative to make your own wine bottle label stand out from the crowd. Adding a few small touches is all it takes to make a nice pairing for your bottle label and the wine inside.
5 things to consider when designing the perfect wine bottle label
A well-balanced combination of colour, text and image will help ensure that your personalised wine bottles are hard to miss. In addition, a cohesive label design can be achieved through careful consideration of these elements.
1. Wine label colour
Researches show that changing the colour or other visual elements of the wine packaging can influence the perceived taste and aroma of the wine. So, for your wine to stand out, choose the colour of the bottle and label that enhance and reinforce the characteristics of your wine.
The wine industry has a set standard when it comes to wine bottles. For example, red wines use dark bottles to protect them from sunlight and oxidation. On the other hand, white wines use pale green or clear bottles. Because wine bottle colours are pretty standard, being creative when illustrating the wine brand and a skilful use of colour in the wine label are important to make your wine stand out.
What are the usual colours of wine labels?
While the colour of the bottles is standard, the labels typically follow several popular colour schemes. For example, red wine labels normally use dark colours to create a moody feel or a white background with deep reds, golds, blues, and other powerful colours that pop out.
Labels for white wines tend to use light colours. So, you will often see light blues or greens on white or other light-coloured backgrounds. Sparkling or rosé wine bottles usually involve pinks, gold, and whites.
Which colours should you choose for your wine label?
While most wine labels use certain colour schemes, it does not mean that you should follow the trend. A different design is more likely to stand out from the rest. A study that analysed consumers’ reactions to red wine bottles shows that labels with strong colour contrasts tend to attract the attention of consumers. Some of these colour combos are black and white, and black and red.
Another study involving red wine labels shows that the label’s background colour affects buyers’ choice of wine, and that buyers seemed to associate different colours with different flavours. For example, people looking for a full-bodied wine chose those with red labels, while those who wanted a more floral taste bought wines with orange labels.
The same study revealed that red wine bottle with black labels were associated with dry, woody, or earthy flavours; red with tangy; and orange with floral flavours. White labels on red wine bottles were associated with milky tastes, and those with blue labels were perceived as neutral. You can use these colours to reinforce the dominant flavour of your wine.
2. Wine label style
The label of your wine should match your brand identity and your target market. These styles are created by skilfully combining imagery, typography, and the finishes. You can choose a minimalist, contemporary, elegant, or traditional style for your wine label. It should stand out from the other labels to be able to catch the buyer’s attention. Using out-of-the-ordinary original graphics will play an essential role in creating a striking wine label design.
3. Wine label visuals
Many people visualise a pencil rendition of a vineyard villa when they imagine what a typical wine label would look like. Today, you will see more colourful wine labels. They come in these contemporary designs: minimalist logos with a lot of white space, cartoon-like graphics, watercolour art, bold fonts that cover the entire label, and more.
If you want your wine to identify as high quality, but with a high price point and modern twist, you can choose a cool and minimalist label design. There is a lot of unique imagery that you can use to make your label stand out. For example, the location or the name of the vineyard if there is something special about them, your child’s favourite toy or imagery from their favourite TV show, or even your own drawing or painting.
4. Wine label font
Everything in your label design needs to match the brand image and style that you are aiming for, including the font. Traditional label designs are often busier and serified typefaces. For contemporary designs with a modern touch, bold sans serif or minimalistic and simple typefaces will do the trick.
There should be a balance between typography and imagery. You will have to decide if you want both to be prominent or if one should stand out more than the other. Whatever you decide on, remember that there should be a strong contrast between the font and the graphics in order for the text to stand out.
5. Wine label finish
Carefully thought-out label finishes can make a significant difference in making your wine stand out. Wine labels with glossy finishes tend to attract more attention compared to those with a matte background. Red wine labels with an embossed, glossy finish attract the most attention, as consumers feel that greater attention to detail has been poured into creating the design. This has been proven in a study called Neuromarketing Meets the Art of Labelling.
The same study also shows that finishes that are pleasing to the touch affect the overall perception of the wine and consumes’ intention to purchase. Embossed, glossy finishes on textured paper appear luxurious, making consumers willing to pay a higher price for the wine.
Get the perfect label for your personalised wine bottles.
Personalised wine bottles are the perfect gift for any occasion. Whether they are for a wedding, a corporate event, a fundraising, or a birthday, you will not go wrong with personalised wine. We work with some of the leading wine suppliers from New South Wales to offer you a great selection. Email us or fill out our enquiry form today. For quicker responses, please feel free to call 1300 798 098 during business hours.