How does the use of colour and typography in wine labelling influence buyers? Wine has received the greatest number of research interest out of all the food and beverages in the market. A number of these studies are on the psychology of wine labelling and how colour and typography influence buyers. A study revealed that […]
Archive | Wine Labels
How to Tell Good Wine, Just from the Label
Regions, Varieties and Labels oh my! Here in Australia, we are spoilt for choice when it comes to wines, with well over 2,000 wineries across the country; the majority of which are small, family-owned wineries, alongside some large companies, producing good Australian wine for the rest of the world. With 60 wine regions and over […]
